Ep. 1: Getting Ready to Get Ready | Becoming an Operator in the Cannabis Industry

Ep. 1: Getting Ready to Get Ready | Becoming an Operator in the Cannabis Industry

In the premiere episode of Under the Microscope Podcast, host Jenny Germano explores the initial steps prospective cannabis operators need to take to launch a successful business. Drawing from over a decade of experience in the cannabis industry, Jenny discusses essential research, funding strategies, legal considerations, and the nuances of entering both mature and emerging markets. This episode is a must-listen for anyone looking to navigate the complexities of starting or expanding a cannabis business. Join us as we delve into the preparation needed to achieve success in this rapidly evolving market.

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Podcast Chapters

00:00 Welcome to Under the Microscope Podcast

01:13 Introduction to the Cannabis Industry

02:41 The Importance of Research

04:34 Navigating State Regulations

12:52 Funding and Capital Considerations

17:25 Common Challenges and Delays

25:21 Hiring the Right Legal Help

26:41 Vetting and Building Relationships

31:02 Understanding Market Types and Opportunities

35:10 Opportunities in Mature Markets

38:45 Conclusion and Next Steps