Under the Microscope with Jenny

I am your host, Jenny Germano - the founder of ICS Consulting. With over 16 years of hands-on experience in the regulated cannabis Industry, I spent 6 years operating vertically integrated licensed facilities in Colorado and the last 10 years consulting nationally across the U.S.

This podcast is dedicated to new and existing cannabis operators and those looking to launch a licensed cannabis business in one state or across multiple. Expect candid conversations on compliance, market-specific insights, startup pitfalls, operational strategies, and tips to manage the overwhelm that comes with launching and scaling in this complex industry.

Join Jenny Germano every Wednesday at 12pm EST in navigating cannabis compliance and launching successful regulated cannabis operations. Whether youโ€™re just entering the industry or scaling up, this is your go-to resource for real talk, real truths, expert insights, and actionable strategies. I've got a great line up of interviews, expert breakdowns and host insights.

Listen on:

  • Apple Podcasts
  • Podbean App
  • Spotify
  • Amazon Music
  • iHeartRadio
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  • Listen Notes
  • Podchaser

Episodes

Wednesday Jan 28, 2026

๐ŸŽ™In this episode of 'Under the Microscope with Jenny,' host Jenny Germano delves into the topic of common inventory tracking mistakes that put cannabis operators at risk. With over 16 years of experience and helping cannabis facilities navigate the regulatory landscape across the United States, Jenny shares valuable insights into how to prevent common mistakes related to the Metrc seed-to-sale tracking system. She discusses the importance of maintaining accurate inventory records and preventing compliance violations, emphasizing daily reconciliation, proper staff training, and having robust inventory management standard operating procedures (SOPs). Jenny shares her practical tips for avoiding common inventory track and trace pitfalls and highlights her motto - bad data in equals bad data out. Learn about the risk exposure of poor inventory management, tips for better compliance, and recommendations for staying audit-ready in an industry that is under the microscope. Don't miss this essential episode for cannabis operators looking to improve their inventory management processes.
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๐ŸŒฟ๐—ข๐˜‚๐—ฟ ๐—›๐—ผ๐˜€๐˜: Jenny Germano, Founder of ICS Consulting๐ŸŒŽ ๐—œ๐—–๐—ฆ ๐—–๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ถ๐—ป๐—ด: https://www.icsconsultingservice.com
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โฐ๐—ง๐—ถ๐—บ๐—ฒ๐˜€๐˜๐—ฎ๐—บ๐—ฝ๐˜€โฐ
00:51 Common Inventory Pitfalls02:59 Importance of Compliance and Training11:32 Seed to Sale Tracking Explained17:43 Physical Inventory and Best Practices21:35 Common Metrc Mistakes and Solutions29:50 The Importance of Naming Conventions30:12 POS System Integration Challenges32:04 The Handling of RFID Tags34:17 Adjustments, Transfers and Manifest Errors39:32 Late Reconciliation and Non-engagement with Reports45:14 Staying Audit Ready49:46 Best Practice Recommendations & Wrap Up
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๐—Ÿ๐—ฒ๐—ด๐—ฎ๐—น ๐——๐—ถ๐˜€๐—ฐ๐—น๐—ฎ๐—ถ๐—บ๐—ฒ๐—ฟ: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcastโ€™s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Jan 21, 2026

๐ŸŽ™In this episode of 'Under the Microscope with Jenny,' host Jenny Germano discusses the increasing issue of cannabis recalls with special guest Carly Bader, Director of Science at Willow Industries. Carly shares her experiences from working in both the cannabis industry and the field of infectious diseases. Jenny shares recall data from 2025, illustrating the scope of recalls across various states while Carly provides insights on why recalls are common in regulated markets and the major triggers for large-scale recalls. They discuss the importance of proper sanitation, regulatory compliance, and continuous environmental testing to prevent contamination and improve public safety and talk about the need for a centralized database for recall information.
Tune in for an in-depth conversation that covers everything from microbial issues and pesticide recalls to the necessity of better public recall reporting systems. Both Jenny and Carly emphasize the significance of educating operators and the workforce to raise safety standards and minimize recalls in the evolving cannabis industry.
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๐ŸŒฟ๐—ข๐˜‚๐—ฟ ๐—›๐—ผ๐˜€๐˜: Jenny Germano, Founder of ICS Consulting๐ŸŒŽ ๐—œ๐—–๐—ฆ ๐—–๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ถ๐—ป๐—ด: https://www.icsconsultingservice.com
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๐ŸŒฟ๐—ข๐˜‚๐—ฟ ๐—š๐˜‚๐—ฒ๐˜€๐˜: Carly Bader, Director of Science at Willow Industries๐ŸŒŽ ๐—ช๐—ถ๐—น๐—น๐—ผ๐˜„ ๐—œ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐—ถ๐—ฒ๐˜€: https://willowindustries.com
๐ŸŒŽ ๐—–๐—ฎ๐—ฟ๐—น๐˜† ๐—•๐—ฎ๐—ฑ๐—ฒ๐—ฟ ๐—Ÿ๐—œ: https://www.linkedin.com/in/carly-bader-4260b217a
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00:43 Our Guest: Carly Bader01:21 Cannabis Recall Statistics03:09 Understanding the Increase in Recalls06:20 Carlyโ€™s Background and Experience10:05 Challenges in Cannabis Compliance13:16 Issues Triggering Large Scale Recalls19:08 Root Causes and Solutions for Recalls29:07 Sanitation Standards in New Markets30:12 Client Struggles with Microbial Testing31:14 Importance of Proper Sanitation33:35 Challenges in the Cannabis Industry37:19 Employee and Consumer Safety39:57 Issues with Recall Timeliness44:53 Improving Contamination Control52:59 Final Thoughts & Wrap Up
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๐—Ÿ๐—ฒ๐—ด๐—ฎ๐—น ๐——๐—ถ๐˜€๐—ฐ๐—น๐—ฎ๐—ถ๐—บ๐—ฒ๐—ฟ: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcastโ€™s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.
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Wednesday Jan 14, 2026

๐ŸŽ™In this episode of 'Under the Microscope with Jenny,' host Jenny Germano welcomes Nohtal Partansky, the CEO and founder of Sorting Robotics, to discuss the impact of robotics on the cannabis industry. Nohtal shares his fascinating journey from aerospace engineering at NASA to pioneering automation solutions for cannabis manufacturers. The conversation covers key topics such as the economic benefits of robotics in production, the challenges of regulatory compliance, and the future role of AI in the industry. Jenny and Nohtal also offer practical advice for operators navigating the complexities of a rapidly evolving market, emphasizing the importance of maintaining high standards and embracing technological advancements.
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๐ŸŒฟ๐—ข๐˜‚๐—ฟ ๐—›๐—ผ๐˜€๐˜: Jenny Germano, Founder of ICS Consulting๐ŸŒŽ ๐—œ๐—–๐—ฆ ๐—–๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ถ๐—ป๐—ด: https://www.icsconsultingservice.com
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๐ŸŒฟ๐—ข๐˜‚๐—ฟ ๐—š๐˜‚๐—ฒ๐˜€๐˜: Nohtal Partansky, the CEO and founder of Sorting Robotics๐ŸŒŽ ๐—ฆ๐—ผ๐—ฟ๐˜๐—ถ๐—ป๐—ด ๐—ฅ๐—ผ๐—ฏ๐—ผ๐˜๐—ถ๐—ฐ๐˜€: https://www.sortingrobotics.com
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01:21 Nohtalโ€™s Journey from NASA to Cannabis04:12 Challenges and Insights in Cannabis Manufacturing16:42 Robotics ROI and Economic Benefits20:53 Mature Markets and Future Outlook29:32 Customization vs. Standardization in Cannabis Markets30:21 Challenges of High Variability in Cannabis42:30 Regulatory Compliance and Automation46:54 The Role of AI and Robotics in Cannabis Manufacturing49:13 Practical Advice for Cannabis Operators52:42 Final Thoughts & Wrap Up
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๐—Ÿ๐—ฒ๐—ด๐—ฎ๐—น ๐——๐—ถ๐˜€๐—ฐ๐—น๐—ฎ๐—ถ๐—บ๐—ฒ๐—ฟ: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcastโ€™s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Jan 07, 2026

๐ŸŽ™In the first episode for 2026 of Under the Microscope with Jenny, host Jenny Germano welcomes Cassie Tomaselli, Founder and Creative Director of Tomaselli Media and The Green Room, to discuss the critical role of a brand voice and effective marketing strategies for cannabis operators. They delve into the unique regulatory challenges faced by cannabis businesses across the US market, the importance of balancing educational versus promotional content, and innovative ways to build a strong personal brand and thought leadership in the industry. The conversation covers practical tips on email marketing, utilizing social media responsibly, supporting cannabis media, and leveraging trade shows and events effectively. Tune in to learn more insights as Jenny and Cassie emphasize the value of authentic storytelling and creating a community-centric approach to engage audiences.
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๐ŸŒฟ๐—ข๐˜‚๐—ฟ ๐—›๐—ผ๐˜€๐˜: Jenny Germano, Founder of ICS Consulting๐ŸŒŽ ๐—œ๐—–๐—ฆ ๐—–๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ถ๐—ป๐—ด: https://www.icsconsultingservice.com
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๐ŸŒฟ๐—ข๐˜‚๐—ฟ ๐—š๐˜‚๐—ฒ๐˜€๐˜: Cassie Tomaselli, Founder & Creative Director of Tomaselli Media & The Green Room๐ŸŒŽ ๐—ง๐—ผ๐—บ๐—ฎ๐˜€๐—ฒ๐—น๐—น๐—ถ ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ: https://tomasellimedia.com
๐ŸŒŽ ๐—ง๐—ต๐—ฒ ๐—š๐—ฟ๐—ฒ๐—ฒ๐—ป ๐—ฅ๐—ผ๐—ผ๐—บ: https://the-green-room-b55c22.circle.so/the-green-room-open-enrollment-2025
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00:59 Guest Introduction - Cassie Tomaselli03:54 Challenges in Cannabis Marketing08:25 Importance of a Brand Voice12:19 Organic Content vs. Paid Ads15:15 Email Marketing Strategies19:36 Balancing Educational and Promotional Content24:24 Thought Leadership in Cannabis27:06 The Importance of Personal Branding27:38 Combating Cannabis Stigma Through Thought Leadership29:00 Navigating Media Relations in the Cannabis Industry31:29 Supporting Cannabis Media and Trade Shows44:46 Opportunities in Mature Cannabis Markets47:19 Building Personal Authority in the Cannabis Industry51:43 Final Thoughts & Wrap Up
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๐—Ÿ๐—ฒ๐—ด๐—ฎ๐—น ๐——๐—ถ๐˜€๐—ฐ๐—น๐—ฎ๐—ถ๐—บ๐—ฒ๐—ฟ: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcastโ€™s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.
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Wednesday Dec 31, 2025

๐ŸŽ™In the final episode of 2025, host Jenny Germano of 'Under the Microscope with Jenny' addresses preparation for a compliant 2026 for cannabis operators. Drawing from her extensive background, Jenny offers action steps on record-keeping standards, navigating the rescheduling processes, preparing for potential state and federal regulatory changes, and improving overall compliance best practices. She emphasizes the importance of meticulous business records management, staff training refreshers, understanding the evolving regulations, and being proactive with federal standards such as OSHA, QMS and ISO 9001. Additionally, she discusses the potential impacts of cannabis rescheduling and the essential steps operators can take to stay updated, diligent and ready. This episode is packed with valuable insights and practical tips to help cannabis businesses maintain compliance and readiness for a successful new year.
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๐ŸŒฟOur Host: Jenny Germano, Founder of ICS Consulting๐ŸŒŽ ICS Consulting: https://www.icsconsultingservice.com
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โฐ Timecodes โฐ
01:12 Preparing for Year-End and 202603:33 Record Keeping Essentials12:59 Rule Changes and Compliance16:28 Operational Reset for 202630:42 Cannabis Rescheduling Insights49:13 Wrap Up & Future Plans
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Legal Disclaimer:
The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business.
Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcastโ€™s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Dec 17, 2025

๐ŸŽ™In this episode of 'Under the Microscope with Jenny,' host Jenny Germano sits down with Jessica Velazquez, CPA, CFE, and Principal Cannabis Practice Leader at Beach Fleischman. Jessica shares her extensive background and experience as a CPA in the cannabis industry. Jenny and Jessica dive into some of the challenges faced by cannabis businesses in 2025, the impact of market trends, and the significance of proactive financial planning. The conversation covers key financial trends from 2025, the importance of regular communication with financial professionals, and the critical role of the power of planning and adapting to industry changes. They also discuss specific strategies for aligning operations with accounting, managing cash flow, and preparing for tax liabilities in the evolving cannabis market. Tune in to gain insights into minimizing tax surprises and optimizing business performance for the year ahead and navigate the complexities of the cannabis industry.ย 
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๐ŸŒฟOur Host: Jenny Germano, Founder of ICS Consulting๐ŸŒŽ ICS Consulting: https://www.icsconsultingservice.com
๐ŸŒฟOur Guest: Jessica Velazquez, CPA, CFE & Principal Cannabis Practice Leader๐ŸŒŽ Beach Fleischman: www.beachfleischman.com
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โฐ Timecodes โฐ
00:44 Introduction Jessica Velazquez03:05 Industry Evolution and Challenges04:24 2025 Financial Recap and Surprises07:52 Tax Trends and Financial Challenges13:03 Importance of Q4 Planning21:12 Tax Liabilities and Avoiding Pitfalls26:34 Power of Planning: Proactive vs. Reactive28:13 Quarterly Engagement for Cannabis Operators28:30 Challenges of Annual CPA Engagement35:06 Active Financial Planning for Cannabis Companies44:35 Preparing for Future Market Changes52:21 Final Tips for Cannabis Operators & Wrap Up
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Legal Disclaimer:
The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcastโ€™s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Dec 10, 2025

๐ŸŽ™In this episode of 'Under the Microscope with Jenny,' host Jenny Germano leads an in-depth discussion with Katherine Golden, CEO and founder of LEAF411, and Maureen Dube-Savage, Ambassador and Community Educator for LEAF411. Both guests share their journeys into the cannabis industry driven by personal and professional experiences. They highlight the importance of cannabis education, and how medical cannabis can offer significant benefits to patients. The conversation also delves into the challenges faced by medical patients in accessing the right products, the role of budtenders, the importance of clean and safe products, and recommendations for improving patient support and education in the cannabis industry. They also address gaps in the market for patients such as the lack of training and education, the need for better product labeling and product selection tailored to medical patients and how operators can better support them. Don't miss this insightful discussion on how to enhance the support and services for medical cannabis patients.
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๐ŸŒฟ Our Host: Jenny Germano, Founder of ICS Consulting๐ŸŒŽ ICS Consulting: https://www.icsconsultingservice.com
๐ŸŒฟOur Guest: Katherine Golden, RN, CEO & Founder of LEAF411๐ŸŒฟOur Guest: Maureen Dube-Savage, Ambassador and Community Educator for LEAF411๐ŸŒŽ https://leaf411.org
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โฐ Timecodes โฐ
01:32 Katherine's Journey into Cannabis04:28 Maureen's Journey and Medical Cannabis Education07:41 Challenges in Serving Medical Cannabis Patients08:16 Gaps in Services for Medical Patients22:56 Improving Budtender Training and Patient Service33:05 Finding the Right Employees33:14 The Importance of Education and Resources34:34 Best Practices for Medical Dispensaries35:46 Challenges in the Medical Cannabis Market39:31 Dosing Guidelines and Microdosing42:43 Clean and Safe Cannabis Products54:12 Future of Medical Patient Support
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Legal Disclaimer:
The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcastโ€™s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Dec 03, 2025

๐ŸŽ™In this episode of 'Under the Microscope with Jenny,' host Jenny Germano sits down with Tiana Woodruff, the CEO and Founder of the cannabis wellness brand, Queen Mary. Tiana shares her intriguing journey from the entertainment industry and party planning to navigating the highly regulated cannabis industry and launching her brand in California and Colorado. She shares the challenges and triumphs of starting her own cannabis business, the significance of social equity programs, and the importance of education and persistence. Tiana also details her experience with white labeling, licensing deals, and her proactive approach to overcoming obstacles. They discuss her future goals for Queen Mary and the commitment to consumer education and wellness. This insightful conversation is packed with real-life advice, the importance of perseverance, building relationships, and continuous learning for anyone interested in the cannabis industry.
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๐ŸŒฟ Our Host: Jenny Germano, Founder of ICS Consulting๐ŸŒŽ ICS Consulting: https://www.icsconsultingservice.com
๐ŸŒฟOur Guest: Tiana Woodruff, CEO & Founder of Queen Mary๐ŸŒŽ https://queenmarybrand.com
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โฐ Timecodes โฐ
01:15 Tiana's Journey into Cannabis02:42 Challenges and Lessons in the Cannabis Industry04:26 Building Queen Mary: From Idea to Reality10:20 Navigating Financial and Operational Hurdles12:48 The Importance of Relationships and Persistence22:21 Motivation and Passion in the Cannabis Industry29:53 Learning from Mistakes in the Cannabis Industry30:16 The Realities and Risks of Running a Cannabis Business30:56 The Rise and Fall of Cannabis Brands32:50 Regulatory Challenges in California34:14 Navigating Different Markets in California37:20 Expanding to New States like Colorado and Licensing Deals57:10 Final Thoughts and Wrap Up
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Legal Disclaimer:
The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business.
Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcastโ€™s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.
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Wednesday Nov 19, 2025

๐ŸŽ™In this episode of Under the Microscope with Jenny, host Jenny Germano discusses the complexities of the hemp and cannabis markets with Aaron Tucker, a business attorney and founder of Shadow Mountain Law and Fire Business Strategies. They explore the legal and regulatory distinctions between hemp and cannabis, consumer perceptions, and the opportunities and risks for operators in both markets. Key topics include the impact of the 2018 Farm Bill, compliance challenges, and recent federal developments affecting the hemp industry. The discussion provides valuable insights for listeners navigating the evolving legal landscape.
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๐ŸŒฟ Our Host: Jenny Germano, Founder of ICS Consulting
๐ŸŒŽ ICS Consulting: https://www.icsconsultingservice.com
๐ŸŒฟOur Guest: Aaron Tucker found of Shadow Mountain Law & Fire Business Strategies๐ŸŒŽ https://shadowmountainlaw.com
๐ŸŒŽ https://firebusinessstrategies.com
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โฐ Timecodes โฐ
00:54 Aaron Tuckerโ€™s Journey into Cannabis03:33 Understanding Hemp vs. Cannabis07:46 Regulatory Challenges and Legal Distinctions15:54 Consumer Market Insights24:53 Crossover Strategies: Cannabis to Hemp and Vice Versa28:48 Navigating the Hemp and Marijuana Industry29:25 Challenges of Compliance and Regulation30:34 Barriers to Entry in the Marijuana Industry32:13 Practical Guidance for Operators33:01 Legal Considerations and Compliance Strategies38:36 Future Outlook and Industry Trends45:22 Myths and Facts about Hemp and Cannabis51:37 Update on Recent Changes in the Hemp Industry
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Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcastโ€™s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.
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Wednesday Nov 12, 2025

๐ŸŽ™In this episode of 'Under the Microscope with Jenny,' for our Cannabis Operator Series, host Jenny Germano welcomes Brendan McKee, Co-Founder of Silver Therapeutics, to discuss his journey and insights into running a cannabis business. Brendan shares his extensive background, starting from working in their family business, professional football in Europe to entrepreneurship and launching cannabis operations across multiple states with family. Jenny and Brendan talk about the operational and regulatory challenges, the importance of community engagement, business strategies and the critical aspects of selecting the right business partners and managing finances. The conversation highlights the need for resilience, strategic partnerships, and continuously adapting to market demands, offering up valuable tips for new and existing cannabis entrepreneurs.
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๐ŸŒฟ Our Host: Jenny Germano๐ŸŒŽ https://www.icsconsultingservice.com
๐ŸŒฟ Our Guest: Brendan McKee, Co-Founder of Silver Therapeutics๐ŸŒŽ Silver Therapeutics: https://silver-therapeutics.com
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โฐ Timecodes โฐ
01:04 Brendan's Journey into Cannabis03:06 Challenges and Growth in the Cannabis Industry04:10 Regulatory Hurdles and Market Expansion09:41 Navigating Market Differences11:38 Operational Challenges and Achievements23:07 Entering New Markets and Future Plans26:43 Funding the Expansion29:24 Choosing the Right Partners30:45 Family Business Dynamics32:11 Customer and Employee Care34:34 Design and Buildout Strategies38:29 Community and Local Relationships41:21 Supply Chain Management45:11 Industry Realities and Challenges49:09 Final Thoughts and Wrap Up
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Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcastโ€™s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.
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