Under the Microscope with Jenny
Welcome to the Under the Microscope with Jenny Podcast!
I’m your host, Jenny Germano - the founder of ICS Consulting. With over 16 years of hands-on experience in the Regulated Cannabis Industry, I’ve spent 6 years operating vertically integrated licensed facilities in Colorado and the last 10 years consulting nationally across the U.S.
This podcast is dedicated to new and existing Cannabis operators and to those looking to launch a licensed Cannabis business, whether it’s a Dispensary, Cultivation, Manufacturing, or Transport/Delivery operation, in one state or across multiple.
Each week, I will dive into real-world topics focused on starting and running a Regulated Cannabis business in the U.S. marketplace. Expect candid conversations on compliance, market-specific insights, startup pitfalls, operational strategies, and tips to manage the overwhelm that comes with launching and scaling in this complex industry.
I’ve curated discussions with industry experts, alongside weekly deep dives with me sharing what I’ve learned from working in the trenches of regulated Cannabis operations.
Whether you’re just entering the industry or scaling up, this is your go-to resource for real talk, real truths, expert insights, and actionable strategies.
I am cutting through the noise and revealing what it truly takes to succeed in the cannabis industry.
Episodes

Wednesday Oct 08, 2025
Wednesday Oct 08, 2025
🎙 In this episode of ‘Under the Microscope with Jenny’, host Jenny Germano welcomes Jeremy Shechter, founder of Open Source Horticulture, who shares his extensive experience in cannabis and horticulture. The conversation covers Jeremy's unique background in aquaponics, the key principles for cultivation, common pitfalls in facility design, the importance of staff satisfaction, and the future of cultivating cannabis. They also discuss practical aspects like preventative equipment maintenance, biosecurity in facility design and the critical role of structured communication in managing a successful cultivation operation. This episode is packed with valuable tips for both new and experienced cannabis operators.
🌿 Our Host: Jenny Germano, Founder of ICS Consulting🌎 ICS Consulting: https://www.icsconsultingservice.com
🌿Our Guest: Jeremy Shechter, founder of Open Source Horticulture🌎 https://opensourcehorticulture.com
⏰ Timecodes ⏰
01:06 Jeremy's Background in Horticulture and Cannabis02:10 Aquaponics and Cultivation Philosophy03:26 Facility Design and Operational Efficiency17:14 Balancing Creative Vision with Operational Realities21:10 Importance of Employee Satisfaction in Cultivation27:54 Team Dynamics in Cannabis Cultivation29:17 Importance of Structure and Goals30:19 Meaningful Employee Incentives33:47 Communication in Cultivation Operations38:53 Preventative Maintenance in Cultivation Facilities45:12 The Future of Cultivating Cannabis50:03 Final Thoughts & Wrap Up
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Oct 01, 2025
Wednesday Oct 01, 2025
🎙In this episode of 'Under The Microscope with Jenny,' host Jenny Germano welcomes Jennifer Makris the Founder of Cannabis Cash Consultants, who shares her journey and expertise in cannabis cash management. Jennifer explores the evolution of her career from transportation logistics to managing financial systems for Brinks, and discusses her role in pioneering cannabis-friendly financial institutions and cash handling solutions. They discuss key topics such as the challenges of handling cash in the cannabis industry, the importance of efficient cash management systems, the risks associated with cash transactions, and the impact of potential regulatory changes on cash usage in the future. Jennifer also highlights best practices, training needs, and technological solutions to improve cash management efficiency and security for dispensary operators. Listeners will gain valuable insights into the complex world of cannabis cash management and practical advice for safeguarding their business operations.
🌿 Our Host: Jenny Germano, Founder of ICS Consulting🌎 ICS Consulting: https://www.icsconsultingservice.com
🌿Our Guest: Jennifer Makris🌎 https://cannabiscashconsultants.com
⏰ Timecodes ⏰
00:18 Jennifer's Journey into Cannabis03:37 The Role of Cash in Cannabis Retail05:22 Challenges in Cannabis Banking10:10 Cash Handling and Security Concerns22:50 Tactical Strategies for Cash Management29:17 The Importance of Networking and Learning30:21 Expanding Your Network Beyond State Lines33:53 The Importance of Training in Cash Handling42:48 Daily Reconciliation and Cash Management Strategies49:50 The Future of Cannabis Cash Management51:45 Final Thoughts and Wrap Up
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Sep 24, 2025
Wednesday Sep 24, 2025
In this episode of 'Under the Microscope Cannabis Operator Series’, host Jenny Germano welcomes Shawn Honaker, CEO of Yeti Farms, a Medical and Adult-Use Cultivation and Manufacturing Facility. The discussion dives into Shawn's unexpected journey into the cannabis industry, starting from his roots in central Indiana, to running a financial planning firm, and eventually founding Yeti Farms.
Shawn shares his experiences including challenges in the oil field industry, overcoming personal struggles with alcohol, and the journey of establishing a successful cannabis business. The talk touches on his diverse career, innovative ventures in cannabis extraction, cultivation practices, and insights into navigating the regulatory and financial challenges of the cannabis industry. Shawn also provides a realistic perspective on the current state and future of the cannabis market, emphasizing lessons learned and the importance of adapting to changing circumstances.
🌿 Our Host: Jenny Germano, Founder of ICS Consulting🌎 ICS Consulting: https://www.icsconsultingservice.com
🌿Our Guest: Shawn Honaker, CEO of Yeti Farms🌎 Yeti Farms: https://yetifarms.co
⏰ Timecodes ⏰
01:10 Shawn's Early Life and Work Ethic04:27 Journey to Colorado and Career Shift07:16 Success in Sales and Financial Planning19:16 Overcoming Challenges and Building Success21:04 Entering the Cannabis Industry23:25 Rediscovering Cannabis25:07 From Indoor to Outdoor Cultivation27:09 The Birth of Yeti Farms32:49 Challenges in the Cannabis Industry40:34 Reflections and Future Plans
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Sep 17, 2025
Wednesday Sep 17, 2025
🎙 In this episode of 'Under the Microscope,' host Jenny Germano welcomes Blaine Hatab, CEO of Distru, to discuss the evolving cannabis industry and key aspects of the industry from operations to compliance. They delve into the importance of technology in cannabis operations, the importance of staying data-driven, leveraging technology and how better tech can make a difference for Cannabis operators.
The conversation covers the unique challenges faced by cannabis operators, the pivotal role of technology, particularly ERP systems, in optimizing operations, and the potential but limited impact of AI on the industry. Jenny and Blaine explore strategies for better inventory management, fostering buyer-operator relationships, and addressing market oversupply issues.
This episode is packed with valuable information for both current and aspiring cannabis operators. Tune in for practical advice and strategies to strengthen your position in this competitive market.
🌿 Our Host: Jenny Germano, Founder of ICS Consulting🌎 ICS Consulting: https://www.icsconsultingservice.com
🌿Our Guest: Blaine Hatab, CEO of Distru🌎 Distru: https://www.distru.com
⏰ Timecodes ⏰
00:35 Guest Introduction 03:11 Challenges in the Cannabis Industry03:33 Importance of Technology in Cannabis07:18 Adoption and Integration of Software10:16 AI in the Cannabis Industry16:14 Inventory Management and Compliance20:31 Key Performance Indicators (KPIs)25:40 The Importance of Relationships in Business31:55 Strategies for Cannabis Operators34:00 Navigating Market Saturation43:03 The Role of Data in Business Decisions48:12 Best Practices for Cannabis Operators
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Sep 10, 2025
Wednesday Sep 10, 2025
🎙 In this episode of 'Under the Microscope,' host Jenny Germano dives into five primary compliance challenges that can make or break a regulated cannabis business. Jenny shares her extensive background in the cannabis industry, beginning in 2009, and the insights she has gained through her 16 years of working in the regulated market. She addresses why she often focuses on the industry's hurdles, and the importance of being prepared, the role of regulations along with the five key compliance challenges operators will face. Jenny provides practical advice, including the necessity of thorough training, and the significance of understanding every single aspect and moving piece of the cannabis business. This episode is crucial for both new entrants and existing operators in the cannabis industry, offering valuable insights and strategies to navigate and mitigate these challenges.
🌿 Our Host: Jenny Germano, Founder of ICS Consulting
🌎 ICS Consulting: https://www.icsconsultingservice.com
⏰ Timecodes ⏰
00:59 The Reality of Cannabis Industry Challenges04:00 Why Running a Regulated Cannabis Business is Challenging09:00 Top Five Compliance Challenges Overview11:27 Inconsistent Testing Standards18:50 Navigating the Regulatory Maze21:52 Inventory Tracking and Inversion Risks35:56 Security, Packaging, and Product Safety43:49 Financial, Tax, and Banking Compliance51:19 Final Thoughts and Wrap Up
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Sep 03, 2025
Wednesday Sep 03, 2025
🎙 In this episode of "Under The Microscope with Jenny Podcast," host Jenny Germano is joined by Maureen McNamara, Founder & Chief Facilitator at Cannabis Trainers, to explore the pivotal role of training in the cannabis industry. The conversation dives into Maureen’s journey as a leader in compliance and training, and how she is shaping the future of cannabis operations. Jenny and Maureen cover essential topics, including the importance of training for compliance, safety, and building strong teams, as well as strategies for engaging adult learners and fostering a positive company culture. Listeners will gain actionable insights into operational best practices, compliance challenges, and the impact of ongoing education on business success. This episode is a must listen for cannabis operators, team leaders, and anyone looking to elevate their operations through effective training and compliance strategies.
🌿 Our Host: Jenny Germano, Founder of ICS Consulting🌎 ICS Consulting: https://www.icsconsultingservice.com
🌿 Our Guest: Maureen McNamara, Founder & Chief Facilitator at Cannabis Trainers🌎 Cannabis Trainers: https://cannabistrainers.com
⏰ Timecodes ⏰
01:15 - Maureen’s Journey: From Hospitality to Cannabis Training02:30 - The Importance of Training in Cannabis04:15 - Compliance, Safety, and Public Trust07:00 - Real-World Training Stories09:20 - Training for Adult Learners11:00 - Making Compliance Training Engaging14:00 - Common Training Mistakes & Assumptions22:00 - When Training Saves the Day31:00 - Training Across States & Regulations34:00 - Building a Training Foundation for New Businesses39:00 - Debunking Myths About Compliance Training41:00 - Final Thoughts & Wrap Up
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Aug 27, 2025
Wednesday Aug 27, 2025
In this episode of 'Under the Microscope,' host Jenny Germano is joined by Shahar Yamay, CEO of Hefestus USA, to explore the role of automation in the cannabis industry. The conversation delves into Shahar's journey from food packaging automation to cannabis, and how his company is revolutionizing pre-roll automation. The episode covers essential topics, including the importance of planning, training, and maintaining high quality while scaling operations. Our Listeners will also gain insights into operational strategies, compliance, and the future of automation in cannabis. Highlights include discussions on the Dutch fold technique, integrating automation seamlessly into daily operations, and anecdotes from successful implementations. This episode is a must-listen for cannabis operators considering or optimizing automation in their facilities.
🌿 Our Host: Jenny Germano, Founder of ICS Consulting🌎 ICS Consulting: https://www.icsconsultingservice.com
🌿 Our Guest: Shahar Yamay, CEO of Hefestus USA🌎 Hefestus USA: https://www.hefestus-tech.com/cannabis-packaging-automation
⏰ Timecodes ⏰
01:01 Shahar's Journey in Cannabis Industry03:20 Discussion on Industry Changes and Challenges05:46 Automation in Cannabis Operations08:29 Training and Workforce in Automation11:31 Scaling and Automation Benefits26:25 The Importance of Smokeability27:21 Infusion and Equipment Capabilities28:28 Scaling and Quality Improvement30:34 Operational Readiness for Automation33:37 The importance of Training35:51 Compliance and Integration41:28 The Dutch Fold Technique44:47 Successful Automation Transitions49:22 Final Takeaways and Wrap Up
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Aug 20, 2025
Wednesday Aug 20, 2025
In this episode of Under the Microscope, host Jenny Germano dives into the complexities of cannabis transportation with guest Joel Dickerson, CEO of GPS One LLC. Joel shares his journey from sports management to the cannabis industry, detailing his experiences working in vertically integrated cannabis operations in Colorado and the launch of Green Parcel Service the first licensed cannabis transportation provider in the United States, and the birth of GPS One. The discussion covers the challenges of cannabis transport, including regulatory compliance, vehicle requirements, route planning, and dealing with unpredictable weather conditions. Joel emphasizes the importance of standardization, training, and documentation while sharing real-world stories of navigating the uniqueness of Colorado's transport landscape. This episode provides valuable insights for both existing operators and those considering entering the cannabis transport industry.
🌿 Our Host: Jenny Germano🌎 https://www.icsconsultingservice.com
🌿 Our Guest: CEO Joel Dickerson of GPS One LLC.
🌎 GPS One LLC: https://gpsone.delivery
🌎 Green Parcel Service: https://greenparcelservice.co
⏰ Timecodes ⏰
01:34 Joel's Journey into Cannabis Industry05:02 Building Green Parcel Service & GPS One06:42 Innovations in Cannabis Transportation11:12 Compliance on Wheels: Rules of the Road19:05 Challenges in Cannabis Transportation21:25 Compliance Requirements for Cannabis Transport29:12 Chain of Custody and Record Keeping32:35 Digital Transport Manifests and Paper Reduction36:10 Misconceptions About Cannabis Transport37:34 Transport Logistics and Driver Protocols43:06 Weather Challenges and Route Planning49:42 Final Tips and Wrap Up
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Aug 13, 2025
Wednesday Aug 13, 2025
In this episode of Under the Microscope, host Jenny Germano discusses asset-light, market-ready expansion for cannabis operators with guest Xavier Jaillet, an Associate Attorney at McDonald Hopkins Law Firm. Jenny and Xavier explore various models for expanding cannabis brands into new markets, including license acquisition, business purchases, and licensing agreements. They dive deep into the benefits and challenges of partnering with existing operators, emphasizing the importance of due diligence, written agreements, and clear communication. The discussion aims to help cannabis operators navigate expansion strategies effectively while mitigating risks.
🌿 Our Host: Jenny Germano🌎 https://www.icsconsultingservice.com
🌿 Our Guest: Xavier Jaillet, Associate Attorney🌎 Xavier on LI: https://www.linkedin.com/in/xjaillet
🌎 McDonald Hopkins Law Firm: https://www.mcdonaldhopkins.com
🌿Xavier is also the Chair Colorado Chapter and Secretary of The Board for The Cannabis Chamber of Commerce: https://www.thecannabischamber.com
⏰ Timecodes ⏰
01:33 Xavier's Journey in the Cannabis Industry05:38 Challenges and Opportunities in Cannabis Expansion08:35 Three Models for State License Products15:47 Expansion by Licensing Agreements22:09 The Realities of Partner Selection27:03 Navigating State Regulations27:42 Understanding Royalty Percentages and White Labeling30:41 Vetting Potential Partners38:51 Pitfalls and Written Agreements41:41 Allocating Liability and Economic Terms45:28 Starting Low and Going Slow in Business48:40 Final Thoughts & Wrap Up
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Aug 06, 2025
Wednesday Aug 06, 2025
In this episode of 'Under the Microscope,' host Jenny Germano discusses the complexities and high costs of opening a regulated cannabis dispensary. With over 16 years of operations experience in the cannabis industry, she describes the various stages from licensing to the grand opening, emphasizing the importance of being organized and having an experienced team. She discusses the common pitfalls such as overwhelming tasks, the lack of project management, the financial strains, drinking through the firehose syndrome, compliance issues, and the importance of thorough preparation.
Providing real examples from her consulting work, Jenny urges potential dispensary owners to take compliance seriously and understand their choices and the significant investment required, both financially and in terms of dedication. This episode serves as a comprehensive guide to understanding the real challenges in the cannabis industry, while offering practical steps for aspiring dispensary owners.
🌿 Our Host: Jenny Germano
🌎 https://www.icsconsultingservice.com
⏰ Timecodes ⏰
00:58 The Overwhelming Process of Opening a Dispensary02:48 Cost Variations Across States07:43 The Reality of Running a Dispensary10:40 Financial Challenges and Misconceptions31:34 The High Cost of Compliance33:08 Challenges During Construction34:21 Navigating Inspections and Licensing36:06 Drinking Through the Firehose45:20 Building the Right Team53:00 The Importance of Compliance and Burnout Prevention54:41 Key Takeaways & Wrap Up
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.







