Under the Microscope with Jenny

Welcome to the Under the Microscope with Jenny Podcast!

I’m your host, Jenny Germano - the founder of ICS Consulting. With over 16 years of hands-on experience in the Regulated Cannabis Industry, I’ve spent 6 years operating vertically integrated licensed facilities in Colorado and the last 10 years consulting nationally across the U.S.
This podcast is dedicated to new and existing Cannabis operators and to those looking to launch a licensed Cannabis business, whether it’s a Dispensary, Cultivation, Manufacturing, or Transport/Delivery operation, in one state or across multiple.
Each week, I will dive into real-world topics focused on starting and running a Regulated Cannabis business in the U.S. marketplace. Expect candid conversations on compliance, market-specific insights, startup pitfalls, operational strategies, and tips to manage the overwhelm that comes with launching and scaling in this complex industry.
I’ve curated discussions with industry experts, alongside weekly deep dives with me sharing what I’ve learned from working in the trenches of regulated Cannabis operations.
Whether you’re just entering the industry or scaling up, this is your go-to resource for real talk, real truths, expert insights, and actionable strategies.

I am cutting through the noise and revealing what it truly takes to succeed in the cannabis industry.

Listen on:

  • Apple Podcasts
  • Podbean App
  • Spotify
  • Amazon Music
  • iHeartRadio
  • PlayerFM
  • Listen Notes
  • Podchaser

Episodes

Wednesday Jul 30, 2025

In this episode of 'Under the Microscope,' host Jenny Germano discusses the essential components of compliance in the cannabis industry, focusing on management, people, and systems. Drawing from her extensive experience in the field, Jenny outlines the importance of strong leadership, clear accountability, and effective risk management. She also explores creating a culture of compliance, the significance of proper documentation, and the role of communication in fostering a healthy work environment. The episode includes practical tips and examples, making it a valuable resource for anyone involved in or interested in the regulated cannabis market.
 
🌿 Our Host: Jenny Germano🌎 https://www.icsconsultingservice.com
 
⏰ Timecodes ⏰
01:10 The Role of Management in Compliance05:44 Building a Culture of Compliance12:44 Effective Management Strategies13:57 Integrating Compliance into Daily Decisions18:42 Accountability and Documentation Standards23:26 Organizational Structure and Task Management28:02 The Importance of Accountability and Documentation28:39 People First: Leadership and Culture of Compliance29:11 Choices and Their Impact on Business32:42 Adaptive Management in the Cannabis Industry43:02 The Role of Employees in Compliance47:57 Effective Management and Avoiding Burnout50:25 Final Thoughts & Wrap Up
 
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Jul 23, 2025

In this next episode of Under the Microscope with Jenny, host Jenny Germano dives into our Cannabis Operator Series featuring Jennifer McGuire, the COO and Co-Founder of CAMP Cannabis. CAMP is a craft cultivation and manufacturing operation based out of St. Louis, Missouri serving the Medical and Adult-Use market. Jenny sits down with Jennifer to discuss her journey from nursing to co-founding a regulated cannabis operation. Our conversation highlights some of the challenges launching in a new market, and the triumphs along the way, and the focus on growing and producing clean craft cannabis products. We also touch on the importance of safe operational standards, effective marketing strategies, the word of the day - pivot, and how vital team and community involvement is.
🌿 Our Host: Jenny Germano
🌎 ICS Consulting
🌿 Our Guest: COO/Co-Founder Jennifer McGuire
🌎 CAMP Cannabis
 
⏰ Timecodes ⏰
00:45 Guest Introduction: Jennifer McGuire01:11 Journey From Nursing to Cannabis02:21 Co-Founding Camp Cannabis05:15 Challenges and Successes07:49 Building a Brand and Community13:12 Clean Craft Cannabis Practices18:44 Operational Growth and Product Development23:26 Challenges of Expanding a Cannabis Brand26:53 Navigating Social Media and Marketing Hurdles33:10 Operational Realities and The Pivot39:30 Tips for New Cannabis Operators
 
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Jul 16, 2025

In this episode of Under the Microscope, host Jenny Germano is joined by Bethany Niebauer from Axial Resolutions to discuss mediation as a compliance strategy for regulated cannabis operations. Bethany shares about her decade-long experience in the cannabis industry, starting with writing license applications, and transitioning into mediation to help resolve industry conflicts. This episode delves into how mediation can be used for various disputes within cannabis businesses, including employee issues, vendor relations, how to prevent internal conflicts, and an added value for operational compliance. They highlight the importance of communication, and relational dynamics in maintaining compliance and operational efficiency. The discussion includes practical advice on incorporating ADR clauses in contracts, utilizing mediation to preserve business relationships in the long term and building a culture of trust.
🌿 Our Host: Jenny Germano🌎 https://www.icsconsultingservice.com
🌿 Our Guest: Bethany Niebauer, Founder of Axial Resolutions🌎 https://axialresolutions.com
 
⏰ Timecodes ⏰
00:58 Guest Introduction05:00 The Importance of Mediation in Cannabis05:44 Understanding Mediation vs. Arbitration10:09 Compliance and Relationships18:43 Patterns, Pitfalls, and Prevention24:40 Leadership and Management Challenges26:34 Building Relational Trust in the Cannabis Industry30:55 Tools and Tactics for Conflict Resolution36:12 The Value of Mediation Clauses in Contracts38:20 Changing the Culture & Wrap Up
 
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Jul 09, 2025

🎙In this comprehensive episode of 'Under the Microscope,' host Jenny Germano and returning guest Alex Hearding delve into the critical topic of workplace safety in the cannabis industry. They discuss the hidden hazards in cannabis operations and explore effective prevention strategies. The discussion covers essential OSHA regulations, the significance of worker safety programs, and the importance of creating a culture of safety. Jenny and Alex share their extensive experience and offer practical advice for operators, bringing attention to necessary safety plans, proper chemical storage, and the often overlooked OSHA compliance requirements. They emphasize the importance of employee engagement and training, providing actionable steps for operators to enhance workplace safety.
 
📢 Visit Jenny's Website: https://www.icsconsultingservice.com
 
🌿 Our Guest: Alex Hearding
 
🙏 Subscribe to my Youtube Channel ⭐⭐⭐⭐⭐
 
🎧 Listen On : Apple, Spotify, Amazon Music, iHeart Radio
 
Timestamps
00:00 Podcast Intro & Host Background01:40 Guest Intro & Background02:24 Understanding OSHA and Worker Safety05:30 The General Duty Clause09:57 Common Hazards in the Cannabis Industry12:28 OSHA's Role in Cannabis Facilities19:35 Core Components of a Safety Program25:46 OSHA Respiratory Protection Program27:09 Voluntary vs. Mandatory Respirator Use29:30 Small Business OSHA Compliance34:02 Fire and Electrical Safety in Cannabis Operations38:26 OSHA Compliance and Record Keeping41:17 Employee Engagement and Safety Culture45:51 Wrap Up & Actionable Steps
 
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Jul 02, 2025

🎙 In this episode of 'Under the Microscope,' host Jenny Germano chats with Christy and Preston Essex, founders of Seven Staffing and Employment Solutions, about the intricacies of hiring in the cannabis industry. Tune in to learn more about this dynamic team who were on the ground floor supporting new operators when the State of Missouri launched their Medical and Adult-Use Cannabis programs. Our discussion covers common staffing challenges such as turnover and retention, the importance of effective onboarding, and the benefits of flexible staffing options. Christy and Preston also share their insights on workforce coaching, the role of soft skills, and how operators can better invest in their employees to build a stable and productive team. Whether you're a cannabis industry veteran or a new operator, this episode highlights the need for proactive planning and creative problem-solving for anyone looking to build a stable and effective team.
 
📢 Visit Jenny's Website: https://www.icsconsultingservice.com
 
🌿 Our Guest: Christy & Preston Essex from Seven Staffing and Employment Solutions
 
🌎 https://www.staffingbyse7en.com
 
🙏 Subscribe to my Youtube Channel ⭐⭐⭐⭐⭐
 
Time Stamps
00:00 Podcast Intro00:46 Christy Essex's Background02:18 Preston Essex's Background03:43 The Challenges in Cannabis Staffing04:55 Turnover and Retention in the Cannabis Industry08:57 Employee Credentialing and Regulatory Challenges15:10 Seasonal and Temporary Staffing Needs22:29 Investing in Employees Beyond Paychecks23:54 Creative Alternatives to Employee Benefits24:59 Challenges for Startups in Offering Benefits28:05 The Importance of Being Organized35:15 Common Mistakes Operators make with Onboarding38:54 Workforce Coaching and Its Positive Impact44:01 Advice for Cannabis Operators & Wrap Up
 
Legal Disclaimer:
The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.
 

Wednesday Jun 25, 2025

In this episode of 'Under the Microscope Operator Series', host Jenny Germano sits down with Beatrice Carranza, Founder of Bachaz Mexican Gummies to discuss her journey into the cannabis industry. With a background in social work and hospitality, Beatrice talks about her motivation to create the first bilingual labeled edible product in Colorado, targeting the Hispanic community. She shares the challenges and triumphs she’s faced, from the lengthy licensing process, educating and demystifying the stigma of cannabis in her community, and getting her authentic Mexican-flavored gummies into dispensaries after launching. Beatrice also emphasizes the importance of dedication and perseverance for small businesses and the value of building relationships with dispensaries. The episode culminates with insights into operating a regulated manufacturing business and advice to budding cannabis entrepreneurs.
 
👉 Check out my website: https://www.icsconsultingservice.com
 
👉 Our Guest: Beatrice Carranza 🌎 https://bachaz.com/
 
Subscribe & Rate this Podcast  ⭐️⭐️⭐️⭐️⭐️
 
🎧 Follow Me : Apple, Spotify, Amazon Music, iHeart Radio & Pandora Radio
 
Time Stamps
00:00 Introduction and Host Background00:49 Guest Introduction: Beatrice Carranza01:39 Creating a Bilingual Cannabis Brand02:56 Winning the THC Classic Award04:30 Challenges and Triumphs of a Small Business06:21 The Importance of Flavor and Cultural Connection07:08 The 'Why' Behind the Bachaz Gummies09:11 Navigating Regulations and Compliance10:00 The Journey to Operational Readiness17:53 The Reality of Running a Cannabis Business23:13 Budgeting and Financial Challenges25:25 Challenges of Payment Terms in the Cannabis Industry26:04 Navigating Dispensary Relationships26:40 The Impact of Payment Delays on Small Businesses30:32 Introducing Authentic Mexican Flavors34:10 Marketing Strategies and Customer Engagement38:12 Overcoming Industry Challenges44:25 Reflecting on the Journey and Future Advice46:14 Final Thoughts & Wrap Up
 
Legal Disclaimer:
The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Jun 18, 2025

🎙In this special 10th episode of 'Under the Microscope,' host Jenny Germano explores the critical issue of burnout among cannabis operators. She shares insights from her extensive experience in the cannabis industry, offers a detailed list of ten reasons why cannabis operators get burned out, and provides practical strategies to prevent and manage burnout. Jenny stresses the importance of having a 'why,' being proactive, creating a compliance program, and maintaining a positive mindset. This episode is a must-listen for both new and existing cannabis operators aiming to thrive long-term in this challenging industry.
 
📢 Visit Jenny's Website: https://www.icsconsultingservice.com
 
Timestamps
00:00 Introduction and Milestone Celebration00:30 The Importance of Avoiding Burnout01:04 Jenny's Background in the Cannabis Industry02:19 Defining Burnout and Its Impact02:50 Top 10 Reasons Cannabis Operators Get Burned Out17:23 The Reality of Running a Cannabis Business22:47 The Importance of Having a Why25:32 The Uncertainty of the Cannabis Industry26:06 Adapting to Change is Critical27:02 Six Strategies to Avoid Burnout28:42 Be Proactive, Not Reactive31:52 Recommitting to Your Why34:06 Managing the Buckets of Compliance37:28 Have the Right Support38:45 Know Where You Are45:13 Eliminate the Overwhelm48:11 Final Thoughts & Wrap Up
 
Legal Disclaimer:
The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Jun 11, 2025

In this episode of 'Under the Microscope,' host Jenny Germano dives into the critical security strategies for cannabis businesses with guest Tony Gallo, a seasoned expert from Sapphire Risk Advisory Group. Tony shares his extensive experience in the cannabis industry, highlighting the importance of robust security measures during both the licensing and operational phases. Key discussion points include the necessity of a comprehensive security plan for license approval, the pitfalls of underestimating security requirements, the significance of employee training to prevent internal theft, and the benefits of ongoing security assessments. The episode emphasizes the importance of honesty, compliance, and thorough vetting of security partners to ensure the long-term success and safety of cannabis operations.
 
📢 Visit Jenny's Website: www.icsconsultingservice.com
 
📢 Our Guest: Tony Gallo from Sapphire Risk Advisory Group
 
Timestamps
 
00:00 Introduction and Host Background
00:49 Guest Introduction
02:34 Importance of Security in Cannabis Licensing
07:37 Common Mistakes in Security Planning
14:40 The Pitfalls of Using Gun Safes
19:02 Vetting Your Security Company
23:17 Common Mistakes Applicants Make
24:56 The Impact of Lottery-Based Licensing
28:08 Designing an Effective Security Plan
29:32 Implementing Security Plans Post-License
31:30 Preventing Employee Theft in Cannabis Operations
37:21 Maintaining Security and Compliance
41:06 Final Thoughts & Wrap Up
 

Wednesday Jun 04, 2025

In this episode of 'Under the Microscope,' host Jenny Germano discusses the nuances of banking for Cannabis Regulated Businesses (CRBs) with Erin O'Donnell and Michael Beird from the Association for Cannabis Banking. This episode explores the history, challenges, and future of cannabis banking. Learn about federal restrictions, compliance requirements, and the tiered risk system designed to manage these CRB’s. Discover practical advice for cannabis operators and hear why education and compliance are crucial for bridging the gap between bankers and cannabis professionals. Don’t miss this brass tacks discussion packed with expert knowledge and industry specific guidance.
 
👉 Visit Jenny's website: https://www.icsconsultingservice.com
 
📢 Our Guest Info: Founders Erin O'Donnell and Michael Beird 
Association for Cannabis Banking
 
✨New Book: Cannabis Banking: Legal Frameworks and Practical Solutions for Cultivating Compliance
 
 🙏 Subscribe to my Youtube Channel 
 
Subscribe & Rate this Podcast ⭐️⭐️⭐️⭐️⭐️
 
Timestamps:
00:00 Introduction and Host Background00:43 Guest Introductions and Backgrounds03:51 Challenges in Cannabis Banking04:25 Federal Restrictions and Their Impact07:06 Current Financial Institutions Serving Cannabis11:36 Banking Regulations and Compliance15:15 Understanding FinCEN Guidelines24:20 Risk Levels in Cannabis Banking27:36 Understanding Revenue Streams in Cannabis Banking27:56 Compliance Risks for Banks in Cannabis Industry32:11 Suspicious Activity Reports (SARs) Explained36:35 Challenges and Solutions in Cannabis Banking38:52 CRB Fees and Compliance Costs in Cannabis Banking43:59 Tips for Cannabis Operators Seeking Banking Services49:12 Educational Resources and Wrap Up
 

Wednesday May 28, 2025

🎙In this episode of Under the Microscope, host Jenny Germano discusses cannabis policy and operations with guest Jordan Wellington from Strategies 64. The conversation delves into Jordan's extensive background in cannabis legislation and regulation. He shares his journey from New Jersey to Colorado, where he played a pivotal role in implementing Amendment 64. Jordan provides insights into the legislative process, misconceptions about cannabis regulations, the importance of stakeholder engagement and the nuances of navigating policy changes. The episode also addresses challenges and frustrations faced by operators, emphasizing the importance of professional engagement with regulators. Tune in to learn about effective strategies for navigating cannabis policy and fostering constructive dialogue in the industry.
 
Check out my website: ICS Consulting
Our Guest: Jordan Wellington, from Strategies 64
 
Subscribe & Rate this Podcast ⭐️⭐️⭐️⭐️⭐️
 
Follow Me : Apple, Spotify, Amazon Music, iHeart Radio & Youtube
 
Time Stamps
00:00 Episode Introduction and Host Background
00:37 Guest Introduction: Jordan Wellington
00:56 Jordan's Journey into Cannabis Policy
01:49 Implementing Amendment 64 in Colorado
04:51 Regulating Adult Use Marijuana
09:31 Understanding Cannabis Policy
15:06 Misconceptions About Cannabis Policy
21:53 Regulations being too Restrictive aka The Concentrate Flyer
28:30 Customer Frustrations and Information Distribution
29:17 Policy Changes and Labeling Challenges
34:01 Overregulation in Emerging Markets
37:36 Colorado's Regulatory Evolution and Lessons Learned
46:56 Engaging with Regulators Effectively
54:29 Wrap Up
 

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