Under the Microscope with Jenny

I am your host, Jenny Germano - the founder of ICS Consulting. With over 16 years of hands-on experience in the regulated cannabis Industry, I spent 6 years operating vertically integrated licensed facilities in Colorado and the last 10 years consulting nationally across the U.S.

This podcast is dedicated to new and existing cannabis operators and those looking to launch a licensed cannabis business in one state or across multiple. Expect candid conversations on compliance, market-specific insights, startup pitfalls, operational strategies, and tips to manage the overwhelm that comes with launching and scaling in this complex industry.

Join Jenny Germano every Wednesday at 12pm EST in navigating cannabis compliance and launching successful regulated cannabis operations. Whether you’re just entering the industry or scaling up, this is your go-to resource for real talk, real truths, expert insights, and actionable strategies. I've got a great line up of interviews, expert breakdowns and host insights.

Listen on:

  • Apple Podcasts
  • Podbean App
  • Spotify
  • Amazon Music
  • iHeartRadio
  • PlayerFM
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  • Podchaser

Episodes

Wednesday Aug 27, 2025

In this episode of 'Under the Microscope,' host Jenny Germano is joined by Shahar Yamay, CEO of Hefestus USA, to explore the role of automation in the cannabis industry. The conversation delves into Shahar's journey from food packaging automation to cannabis, and how his company is revolutionizing pre-roll automation. The episode covers essential topics, including the importance of planning, training, and maintaining high quality while scaling operations. Our Listeners will also gain insights into operational strategies, compliance, and the future of automation in cannabis. Highlights include discussions on the Dutch fold technique, integrating automation seamlessly into daily operations, and anecdotes from successful implementations. This episode is a must-listen for cannabis operators considering or optimizing automation in their facilities.
 
🌿 Our Host: Jenny Germano, Founder of ICS Consulting🌎 ICS Consulting: https://www.icsconsultingservice.com
🌿 Our Guest: Shahar Yamay, CEO of Hefestus USA🌎 Hefestus USA: https://www.hefestus-tech.com/cannabis-packaging-automation
 
⏰ Timecodes ⏰
01:01 Shahar's Journey in Cannabis Industry03:20 Discussion on Industry Changes and Challenges05:46 Automation in Cannabis Operations08:29 Training and Workforce in Automation11:31 Scaling and Automation Benefits26:25 The Importance of Smokeability27:21 Infusion and Equipment Capabilities28:28 Scaling and Quality Improvement30:34 Operational Readiness for Automation33:37 The importance of Training35:51 Compliance and Integration41:28 The Dutch Fold Technique44:47 Successful Automation Transitions49:22 Final Takeaways and Wrap Up
 
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Aug 20, 2025

In this episode of Under the Microscope, host Jenny Germano dives into the complexities of cannabis transportation with guest Joel Dickerson, CEO of GPS One LLC. Joel shares his journey from sports management to the cannabis industry, detailing his experiences working in vertically integrated cannabis operations in Colorado and the launch of Green Parcel Service the first licensed cannabis transportation provider in the United States, and the birth of GPS One. The discussion covers the challenges of cannabis transport, including regulatory compliance, vehicle requirements, route planning, and dealing with unpredictable weather conditions. Joel emphasizes the importance of standardization, training, and documentation while sharing real-world stories of navigating the uniqueness of Colorado's transport landscape. This episode provides valuable insights for both existing operators and those considering entering the cannabis transport industry.
 
🌿 Our Host: Jenny Germano🌎 https://www.icsconsultingservice.com
🌿 Our Guest: CEO Joel Dickerson of GPS One LLC. 
🌎 GPS One LLC: https://gpsone.delivery
🌎 Green Parcel Service: https://greenparcelservice.co
 
⏰ Timecodes ⏰
01:34 Joel's Journey into Cannabis Industry05:02 Building Green Parcel Service & GPS One06:42 Innovations in Cannabis Transportation11:12 Compliance on Wheels: Rules of the Road19:05 Challenges in Cannabis Transportation21:25 Compliance Requirements for Cannabis Transport29:12 Chain of Custody and Record Keeping32:35 Digital Transport Manifests and Paper Reduction36:10 Misconceptions About Cannabis Transport37:34 Transport Logistics and Driver Protocols43:06 Weather Challenges and Route Planning49:42 Final Tips and Wrap Up
 
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.
 

Wednesday Aug 13, 2025

In this episode of Under the Microscope, host Jenny Germano discusses asset-light, market-ready expansion for cannabis operators with guest Xavier Jaillet, an Associate Attorney at McDonald Hopkins Law Firm. Jenny and Xavier explore various models for expanding cannabis brands into new markets, including license acquisition, business purchases, and licensing agreements. They dive deep into the benefits and challenges of partnering with existing operators, emphasizing the importance of due diligence, written agreements, and clear communication. The discussion aims to help cannabis operators navigate expansion strategies effectively while mitigating risks.
 
🌿 Our Host: Jenny Germano🌎 https://www.icsconsultingservice.com
🌿 Our Guest: Xavier Jaillet, Associate Attorney🌎 Xavier on LI: https://www.linkedin.com/in/xjaillet
🌎 McDonald Hopkins Law Firm: https://www.mcdonaldhopkins.com
🌿Xavier is also the Chair Colorado Chapter and Secretary of The Board for The Cannabis Chamber of Commerce: https://www.thecannabischamber.com
 
⏰ Timecodes ⏰
01:33 Xavier's Journey in the Cannabis Industry05:38 Challenges and Opportunities in Cannabis Expansion08:35 Three Models for State License Products15:47 Expansion by Licensing Agreements22:09 The Realities of Partner Selection27:03 Navigating State Regulations27:42 Understanding Royalty Percentages and White Labeling30:41 Vetting Potential Partners38:51 Pitfalls and Written Agreements41:41 Allocating Liability and Economic Terms45:28 Starting Low and Going Slow in Business48:40 Final Thoughts & Wrap Up
 
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.
 

Wednesday Aug 06, 2025

In this episode of 'Under the Microscope,' host Jenny Germano discusses the complexities and high costs of opening a regulated cannabis dispensary. With over 16 years of operations experience in the cannabis industry, she describes the various stages from licensing to the grand opening, emphasizing the importance of being organized and having an experienced team. She discusses the common pitfalls such as overwhelming tasks, the lack of project management, the financial strains, drinking through the firehose syndrome, compliance issues, and the importance of thorough preparation. 
Providing real examples from her consulting work, Jenny urges potential dispensary owners to take compliance seriously and understand their choices and the significant investment required, both financially and in terms of dedication. This episode serves as a comprehensive guide to understanding the real challenges in the cannabis industry, while offering practical steps for aspiring dispensary owners.
 
🌿 Our Host: Jenny Germano
🌎 https://www.icsconsultingservice.com
 
⏰ Timecodes ⏰
00:58 The Overwhelming Process of Opening a Dispensary02:48 Cost Variations Across States07:43 The Reality of Running a Dispensary10:40 Financial Challenges and Misconceptions31:34 The High Cost of Compliance33:08 Challenges During Construction34:21 Navigating Inspections and Licensing36:06 Drinking Through the Firehose45:20 Building the Right Team53:00 The Importance of Compliance and Burnout Prevention54:41 Key Takeaways & Wrap Up
 
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Jul 30, 2025

In this episode of 'Under the Microscope,' host Jenny Germano discusses the essential components of compliance in the cannabis industry, focusing on management, people, and systems. Drawing from her extensive experience in the field, Jenny outlines the importance of strong leadership, clear accountability, and effective risk management. She also explores creating a culture of compliance, the significance of proper documentation, and the role of communication in fostering a healthy work environment. The episode includes practical tips and examples, making it a valuable resource for anyone involved in or interested in the regulated cannabis market.
 
🌿 Our Host: Jenny Germano🌎 https://www.icsconsultingservice.com
 
⏰ Timecodes ⏰
01:10 The Role of Management in Compliance05:44 Building a Culture of Compliance12:44 Effective Management Strategies13:57 Integrating Compliance into Daily Decisions18:42 Accountability and Documentation Standards23:26 Organizational Structure and Task Management28:02 The Importance of Accountability and Documentation28:39 People First: Leadership and Culture of Compliance29:11 Choices and Their Impact on Business32:42 Adaptive Management in the Cannabis Industry43:02 The Role of Employees in Compliance47:57 Effective Management and Avoiding Burnout50:25 Final Thoughts & Wrap Up
 
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Jul 23, 2025

In this next episode of Under the Microscope with Jenny, host Jenny Germano dives into our Cannabis Operator Series featuring Jennifer McGuire, the COO and Co-Founder of CAMP Cannabis. CAMP is a craft cultivation and manufacturing operation based out of St. Louis, Missouri serving the Medical and Adult-Use market. Jenny sits down with Jennifer to discuss her journey from nursing to co-founding a regulated cannabis operation. Our conversation highlights some of the challenges launching in a new market, and the triumphs along the way, and the focus on growing and producing clean craft cannabis products. We also touch on the importance of safe operational standards, effective marketing strategies, the word of the day - pivot, and how vital team and community involvement is.
🌿 Our Host: Jenny Germano
🌎 ICS Consulting
🌿 Our Guest: COO/Co-Founder Jennifer McGuire
🌎 CAMP Cannabis
 
⏰ Timecodes ⏰
00:45 Guest Introduction: Jennifer McGuire01:11 Journey From Nursing to Cannabis02:21 Co-Founding Camp Cannabis05:15 Challenges and Successes07:49 Building a Brand and Community13:12 Clean Craft Cannabis Practices18:44 Operational Growth and Product Development23:26 Challenges of Expanding a Cannabis Brand26:53 Navigating Social Media and Marketing Hurdles33:10 Operational Realities and The Pivot39:30 Tips for New Cannabis Operators
 
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Jul 16, 2025

In this episode of Under the Microscope, host Jenny Germano is joined by Bethany Niebauer from Axial Resolutions to discuss mediation as a compliance strategy for regulated cannabis operations. Bethany shares about her decade-long experience in the cannabis industry, starting with writing license applications, and transitioning into mediation to help resolve industry conflicts. This episode delves into how mediation can be used for various disputes within cannabis businesses, including employee issues, vendor relations, how to prevent internal conflicts, and an added value for operational compliance. They highlight the importance of communication, and relational dynamics in maintaining compliance and operational efficiency. The discussion includes practical advice on incorporating ADR clauses in contracts, utilizing mediation to preserve business relationships in the long term and building a culture of trust.
🌿 Our Host: Jenny Germano🌎 https://www.icsconsultingservice.com
🌿 Our Guest: Bethany Niebauer, Founder of Axial Resolutions🌎 https://axialresolutions.com
 
⏰ Timecodes ⏰
00:58 Guest Introduction05:00 The Importance of Mediation in Cannabis05:44 Understanding Mediation vs. Arbitration10:09 Compliance and Relationships18:43 Patterns, Pitfalls, and Prevention24:40 Leadership and Management Challenges26:34 Building Relational Trust in the Cannabis Industry30:55 Tools and Tactics for Conflict Resolution36:12 The Value of Mediation Clauses in Contracts38:20 Changing the Culture & Wrap Up
 
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Jul 09, 2025

🎙In this comprehensive episode of 'Under the Microscope,' host Jenny Germano and returning guest Alex Hearding delve into the critical topic of workplace safety in the cannabis industry. They discuss the hidden hazards in cannabis operations and explore effective prevention strategies. The discussion covers essential OSHA regulations, the significance of worker safety programs, and the importance of creating a culture of safety. Jenny and Alex share their extensive experience and offer practical advice for operators, bringing attention to necessary safety plans, proper chemical storage, and the often overlooked OSHA compliance requirements. They emphasize the importance of employee engagement and training, providing actionable steps for operators to enhance workplace safety.
 
📢 Visit Jenny's Website: https://www.icsconsultingservice.com
 
🌿 Our Guest: Alex Hearding
 
🙏 Subscribe to my Youtube Channel ⭐⭐⭐⭐⭐
 
🎧 Listen On : Apple, Spotify, Amazon Music, iHeart Radio
 
Timestamps
00:00 Podcast Intro & Host Background01:40 Guest Intro & Background02:24 Understanding OSHA and Worker Safety05:30 The General Duty Clause09:57 Common Hazards in the Cannabis Industry12:28 OSHA's Role in Cannabis Facilities19:35 Core Components of a Safety Program25:46 OSHA Respiratory Protection Program27:09 Voluntary vs. Mandatory Respirator Use29:30 Small Business OSHA Compliance34:02 Fire and Electrical Safety in Cannabis Operations38:26 OSHA Compliance and Record Keeping41:17 Employee Engagement and Safety Culture45:51 Wrap Up & Actionable Steps
 
Legal Disclaimer: The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Wednesday Jul 02, 2025

🎙 In this episode of 'Under the Microscope,' host Jenny Germano chats with Christy and Preston Essex, founders of Seven Staffing and Employment Solutions, about the intricacies of hiring in the cannabis industry. Tune in to learn more about this dynamic team who were on the ground floor supporting new operators when the State of Missouri launched their Medical and Adult-Use Cannabis programs. Our discussion covers common staffing challenges such as turnover and retention, the importance of effective onboarding, and the benefits of flexible staffing options. Christy and Preston also share their insights on workforce coaching, the role of soft skills, and how operators can better invest in their employees to build a stable and productive team. Whether you're a cannabis industry veteran or a new operator, this episode highlights the need for proactive planning and creative problem-solving for anyone looking to build a stable and effective team.
 
📢 Visit Jenny's Website: https://www.icsconsultingservice.com
 
🌿 Our Guest: Christy & Preston Essex from Seven Staffing and Employment Solutions
 
🌎 https://www.staffingbyse7en.com
 
🙏 Subscribe to my Youtube Channel ⭐⭐⭐⭐⭐
 
Time Stamps
00:00 Podcast Intro00:46 Christy Essex's Background02:18 Preston Essex's Background03:43 The Challenges in Cannabis Staffing04:55 Turnover and Retention in the Cannabis Industry08:57 Employee Credentialing and Regulatory Challenges15:10 Seasonal and Temporary Staffing Needs22:29 Investing in Employees Beyond Paychecks23:54 Creative Alternatives to Employee Benefits24:59 Challenges for Startups in Offering Benefits28:05 The Importance of Being Organized35:15 Common Mistakes Operators make with Onboarding38:54 Workforce Coaching and Its Positive Impact44:01 Advice for Cannabis Operators & Wrap Up
 
Legal Disclaimer:
The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.
 

Wednesday Jun 25, 2025

In this episode of 'Under the Microscope Operator Series', host Jenny Germano sits down with Beatrice Carranza, Founder of Bachaz Mexican Gummies to discuss her journey into the cannabis industry. With a background in social work and hospitality, Beatrice talks about her motivation to create the first bilingual labeled edible product in Colorado, targeting the Hispanic community. She shares the challenges and triumphs she’s faced, from the lengthy licensing process, educating and demystifying the stigma of cannabis in her community, and getting her authentic Mexican-flavored gummies into dispensaries after launching. Beatrice also emphasizes the importance of dedication and perseverance for small businesses and the value of building relationships with dispensaries. The episode culminates with insights into operating a regulated manufacturing business and advice to budding cannabis entrepreneurs.
 
👉 Check out my website: https://www.icsconsultingservice.com
 
👉 Our Guest: Beatrice Carranza 🌎 https://bachaz.com/
 
Subscribe & Rate this Podcast  ⭐️⭐️⭐️⭐️⭐️
 
🎧 Follow Me : Apple, Spotify, Amazon Music, iHeart Radio & Pandora Radio
 
Time Stamps
00:00 Introduction and Host Background00:49 Guest Introduction: Beatrice Carranza01:39 Creating a Bilingual Cannabis Brand02:56 Winning the THC Classic Award04:30 Challenges and Triumphs of a Small Business06:21 The Importance of Flavor and Cultural Connection07:08 The 'Why' Behind the Bachaz Gummies09:11 Navigating Regulations and Compliance10:00 The Journey to Operational Readiness17:53 The Reality of Running a Cannabis Business23:13 Budgeting and Financial Challenges25:25 Challenges of Payment Terms in the Cannabis Industry26:04 Navigating Dispensary Relationships26:40 The Impact of Payment Delays on Small Businesses30:32 Introducing Authentic Mexican Flavors34:10 Marketing Strategies and Customer Engagement38:12 Overcoming Industry Challenges44:25 Reflecting on the Journey and Future Advice46:14 Final Thoughts & Wrap Up
 
Legal Disclaimer:
The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

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