Under the Microscope with Jenny
I am your host, Jenny Germano - the founder of ICS Consulting. With over 17 years of hands-on experience in the regulated cannabis Industry, I spent 6 years operating vertically integrated licensed facilities in Colorado and the last 11 years consulting nationally across the U.S.
This podcast is dedicated to new and existing cannabis operators and those looking to launch a licensed cannabis business in one state or across multiple. Expect candid conversations on compliance, market-specific insights, startup pitfalls, operational strategies, and tips to manage the overwhelm that comes with launching and scaling in this complex industry.
Join Jenny Germano every Wednesday at 12pm EST in navigating cannabis compliance and launching successful regulated cannabis operations. Whether you’re just entering the industry or scaling up, this is your go-to resource for real talk, real truths, expert insights, and actionable strategies. I've got a great line up of interviews, expert breakdowns and host insights.
Episodes
Apr 23, 2025
Apr 23, 2025
57 min
In this episode of 'Under the Microscope with Jenny,' host Jenny Germano welcomes Rachael Ardanuy Esq., a cannabis attorney with over a decade of experience in the industry. Together, they discuss how to properly structure a regulated cannabis business, covering key topics such as the importance of legal contracts, real estate considerations, intellectual property, and common mistakes to avoid. Rachael shares her journey into cannabis law, starting from her education at Florida State University (FSU) to establishing her firm, RZA Legal, in Colorado. This episode provides vital information for anyone looking to enter or currently operating in the regulated cannabis market.
👉For more information visit my website.
👉Guest Info: RZA Legal
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#cannabisdispensary #cannabisoperations #cannabistalk101 #cannabiseducation #cannabis #cannabiscompliance #openacannabisbusiness #cannabisoperators #cannabisdaily #marijuananews #cannabiscultivation
Time Stamps
00:00 Introduction and Guest Intro01:09 Jenny's Background03:45 Rachael's Journey into Cannabis Law06:43 Navigating Real Estate for Cannabis Businesses15:22 The Importance of Legal Guidance25:17 Forming a Cannabis Business27:17 Understanding Costs of Goods Sold (COGS) in Cannabis28:09 Importance of Streamlined Business Structures30:33 Forming a Cannabis Business: Legal Essentials35:26 Trademark Challenges in the Cannabis Industry46:12 Common Mistakes in Setting Up Cannabis Businesses55:08 Final Thoughts and Podcast Conclusion
Apr 15, 2025
Apr 15, 2025
41 min
Ep. 1: Getting Ready to Get Ready | Becoming an Operator in the Cannabis Industry
In the premiere episode of Under the Microscope Podcast, host Jenny Germano explores the initial steps prospective cannabis operators need to take to launch a successful business. Drawing from over a decade of experience in the cannabis industry, Jenny discusses essential research, funding strategies, legal considerations, and the nuances of entering both mature and emerging markets. This episode is a must-listen for anyone looking to navigate the complexities of starting or expanding a cannabis business. Join us as we delve into the preparation needed to achieve success in this rapidly evolving market.
👉For more information visit my website
Subscribe & Rate this Podcast ⭐️⭐️⭐️⭐️⭐️
🙏 Follow Me : Apple, Spotify, Amazon Music, iHeart Radio & Youtube
#cannabisdispensary #cannabisoperations #cannabistalk101 #cannabiseducation #cannabis #cannabiscompliance #openacannabisbusiness #cannabisoperators #cannabisdaily #marijuananews #cannabiscultivation
Time Stamps
00:00 Welcome to Under the Microscope Podcast
01:13 Introduction to the Cannabis Industry
02:41 The Importance of Research
04:34 Navigating State Regulations
12:52 Funding and Capital Considerations
17:25 Common Challenges and Delays
25:21 Hiring the Right Legal Help
26:41 Vetting and Building Relationships
31:02 Understanding Market Types and Opportunities
35:10 Opportunities in Mature Markets
38:45 Conclusion and Next Steps