Under the Microscope with Jenny
I am your host, Jenny Germano - the founder of ICS Consulting. With over 17 years of hands-on experience in the regulated cannabis Industry, I spent 6 years operating vertically integrated licensed facilities in Colorado and the last 11 years consulting nationally across the U.S.
This podcast is dedicated to new and existing cannabis operators and those looking to launch a licensed cannabis business in one state or across multiple. Expect candid conversations on compliance, market-specific insights, startup pitfalls, operational strategies, and tips to manage the overwhelm that comes with launching and scaling in this complex industry.
Join Jenny Germano every Wednesday at 12pm EST in navigating cannabis compliance and launching successful regulated cannabis operations. Whether you’re just entering the industry or scaling up, this is your go-to resource for real talk, real truths, expert insights, and actionable strategies. I've got a great line up of interviews, expert breakdowns and host insights.
Episodes

Jul 2, 2025
Jul 2, 2025
48 min
🎙 In this episode of 'Under the Microscope,' host Jenny Germano chats with Christy and Preston Essex, founders of Seven Staffing and Employment Solutions, about the intricacies of hiring in the cannabis industry. Tune in to learn more about this dynamic team who were on the ground floor supporting new operators when the State of Missouri launched their Medical and Adult-Use Cannabis programs. Our discussion covers common staffing challenges such as turnover and retention, the importance of effective onboarding, and the benefits of flexible staffing options. Christy and Preston also share their insights on workforce coaching, the role of soft skills, and how operators can better invest in their employees to build a stable and productive team. Whether you're a cannabis industry veteran or a new operator, this episode highlights the need for proactive planning and creative problem-solving for anyone looking to build a stable and effective team.
📢 Visit Jenny's Website: https://www.icsconsultingservice.com
🌿 Our Guest: Christy & Preston Essex from Seven Staffing and Employment Solutions
🌎 https://www.staffingbyse7en.com
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Time Stamps
00:00 Podcast Intro00:46 Christy Essex's Background02:18 Preston Essex's Background03:43 The Challenges in Cannabis Staffing04:55 Turnover and Retention in the Cannabis Industry08:57 Employee Credentialing and Regulatory Challenges15:10 Seasonal and Temporary Staffing Needs22:29 Investing in Employees Beyond Paychecks23:54 Creative Alternatives to Employee Benefits24:59 Challenges for Startups in Offering Benefits28:05 The Importance of Being Organized35:15 Common Mistakes Operators make with Onboarding38:54 Workforce Coaching and Its Positive Impact44:01 Advice for Cannabis Operators & Wrap Up
Legal Disclaimer:
The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Jun 25, 2025
Jun 25, 2025
49 min
In this episode of 'Under the Microscope Operator Series', host Jenny Germano sits down with Beatrice Carranza, Founder of Bachaz Mexican Gummies to discuss her journey into the cannabis industry. With a background in social work and hospitality, Beatrice talks about her motivation to create the first bilingual labeled edible product in Colorado, targeting the Hispanic community. She shares the challenges and triumphs she’s faced, from the lengthy licensing process, educating and demystifying the stigma of cannabis in her community, and getting her authentic Mexican-flavored gummies into dispensaries after launching. Beatrice also emphasizes the importance of dedication and perseverance for small businesses and the value of building relationships with dispensaries. The episode culminates with insights into operating a regulated manufacturing business and advice to budding cannabis entrepreneurs.
👉 Check out my website: https://www.icsconsultingservice.com
👉 Our Guest: Beatrice Carranza 🌎 https://bachaz.com/
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Time Stamps
00:00 Introduction and Host Background00:49 Guest Introduction: Beatrice Carranza01:39 Creating a Bilingual Cannabis Brand02:56 Winning the THC Classic Award04:30 Challenges and Triumphs of a Small Business06:21 The Importance of Flavor and Cultural Connection07:08 The 'Why' Behind the Bachaz Gummies09:11 Navigating Regulations and Compliance10:00 The Journey to Operational Readiness17:53 The Reality of Running a Cannabis Business23:13 Budgeting and Financial Challenges25:25 Challenges of Payment Terms in the Cannabis Industry26:04 Navigating Dispensary Relationships26:40 The Impact of Payment Delays on Small Businesses30:32 Introducing Authentic Mexican Flavors34:10 Marketing Strategies and Customer Engagement38:12 Overcoming Industry Challenges44:25 Reflecting on the Journey and Future Advice46:14 Final Thoughts & Wrap Up
Legal Disclaimer:
The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Jun 18, 2025
Jun 18, 2025
50 min
🎙In this special 10th episode of 'Under the Microscope,' host Jenny Germano explores the critical issue of burnout among cannabis operators. She shares insights from her extensive experience in the cannabis industry, offers a detailed list of ten reasons why cannabis operators get burned out, and provides practical strategies to prevent and manage burnout. Jenny stresses the importance of having a 'why,' being proactive, creating a compliance program, and maintaining a positive mindset. This episode is a must-listen for both new and existing cannabis operators aiming to thrive long-term in this challenging industry.
📢 Visit Jenny's Website: https://www.icsconsultingservice.com
Timestamps
00:00 Introduction and Milestone Celebration00:30 The Importance of Avoiding Burnout01:04 Jenny's Background in the Cannabis Industry02:19 Defining Burnout and Its Impact02:50 Top 10 Reasons Cannabis Operators Get Burned Out17:23 The Reality of Running a Cannabis Business22:47 The Importance of Having a Why25:32 The Uncertainty of the Cannabis Industry26:06 Adapting to Change is Critical27:02 Six Strategies to Avoid Burnout28:42 Be Proactive, Not Reactive31:52 Recommitting to Your Why34:06 Managing the Buckets of Compliance37:28 Have the Right Support38:45 Know Where You Are45:13 Eliminate the Overwhelm48:11 Final Thoughts & Wrap Up
Legal Disclaimer:
The content shared on this channel - including all videos, podcasts, interviews, and discussions is provided for educational and informational purposes only. It is not intended as legal, compliance, or business consulting advice, and should not be relied upon as such. Laws and regulations surrounding cannabis and related industries vary by jurisdiction and are subject to change. Always consult with a qualified attorney or licensed professional before making decisions that could have legal or regulatory consequences for your business. Listening to or viewing this content does not create a client relationship between you and ICS Consulting, Under the Microscope with Jenny, Jenny Germano, or any of the podcast’s guests. Any opinions expressed are those of the individual speakers and do not necessarily reflect the views of ICS Consulting or its affiliates.

Jun 11, 2025
Jun 11, 2025
42 min
In this episode of 'Under the Microscope,' host Jenny Germano dives into the critical security strategies for cannabis businesses with guest Tony Gallo, a seasoned expert from Sapphire Risk Advisory Group. Tony shares his extensive experience in the cannabis industry, highlighting the importance of robust security measures during both the licensing and operational phases. Key discussion points include the necessity of a comprehensive security plan for license approval, the pitfalls of underestimating security requirements, the significance of employee training to prevent internal theft, and the benefits of ongoing security assessments. The episode emphasizes the importance of honesty, compliance, and thorough vetting of security partners to ensure the long-term success and safety of cannabis operations.
📢 Visit Jenny's Website: www.icsconsultingservice.com
📢 Our Guest: Tony Gallo from Sapphire Risk Advisory Group
Timestamps
00:00 Introduction and Host Background
00:49 Guest Introduction
02:34 Importance of Security in Cannabis Licensing
07:37 Common Mistakes in Security Planning
14:40 The Pitfalls of Using Gun Safes
19:02 Vetting Your Security Company
23:17 Common Mistakes Applicants Make
24:56 The Impact of Lottery-Based Licensing
28:08 Designing an Effective Security Plan
29:32 Implementing Security Plans Post-License
31:30 Preventing Employee Theft in Cannabis Operations
37:21 Maintaining Security and Compliance
41:06 Final Thoughts & Wrap Up

Jun 4, 2025
Jun 4, 2025
53 min
In this episode of 'Under the Microscope,' host Jenny Germano discusses the nuances of banking for Cannabis Regulated Businesses (CRBs) with Erin O'Donnell and Michael Beird from the Association for Cannabis Banking. This episode explores the history, challenges, and future of cannabis banking. Learn about federal restrictions, compliance requirements, and the tiered risk system designed to manage these CRB’s. Discover practical advice for cannabis operators and hear why education and compliance are crucial for bridging the gap between bankers and cannabis professionals. Don’t miss this brass tacks discussion packed with expert knowledge and industry specific guidance.
👉 Visit Jenny's website: https://www.icsconsultingservice.com
📢 Our Guest Info: Founders Erin O'Donnell and Michael Beird
Association for Cannabis Banking
✨New Book: Cannabis Banking: Legal Frameworks and Practical Solutions for Cultivating Compliance
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Timestamps:
00:00 Introduction and Host Background00:43 Guest Introductions and Backgrounds03:51 Challenges in Cannabis Banking04:25 Federal Restrictions and Their Impact07:06 Current Financial Institutions Serving Cannabis11:36 Banking Regulations and Compliance15:15 Understanding FinCEN Guidelines24:20 Risk Levels in Cannabis Banking27:36 Understanding Revenue Streams in Cannabis Banking27:56 Compliance Risks for Banks in Cannabis Industry32:11 Suspicious Activity Reports (SARs) Explained36:35 Challenges and Solutions in Cannabis Banking38:52 CRB Fees and Compliance Costs in Cannabis Banking43:59 Tips for Cannabis Operators Seeking Banking Services49:12 Educational Resources and Wrap Up

May 28, 2025
May 28, 2025
57 min
🎙In this episode of Under the Microscope, host Jenny Germano discusses cannabis policy and operations with guest Jordan Wellington from Strategies 64. The conversation delves into Jordan's extensive background in cannabis legislation and regulation. He shares his journey from New Jersey to Colorado, where he played a pivotal role in implementing Amendment 64. Jordan provides insights into the legislative process, misconceptions about cannabis regulations, the importance of stakeholder engagement and the nuances of navigating policy changes. The episode also addresses challenges and frustrations faced by operators, emphasizing the importance of professional engagement with regulators. Tune in to learn about effective strategies for navigating cannabis policy and fostering constructive dialogue in the industry.
Check out my website: ICS Consulting
Our Guest: Jordan Wellington, from Strategies 64
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Time Stamps
00:00 Episode Introduction and Host Background
00:37 Guest Introduction: Jordan Wellington
00:56 Jordan's Journey into Cannabis Policy
01:49 Implementing Amendment 64 in Colorado
04:51 Regulating Adult Use Marijuana
09:31 Understanding Cannabis Policy
15:06 Misconceptions About Cannabis Policy
21:53 Regulations being too Restrictive aka The Concentrate Flyer
28:30 Customer Frustrations and Information Distribution
29:17 Policy Changes and Labeling Challenges
34:01 Overregulation in Emerging Markets
37:36 Colorado's Regulatory Evolution and Lessons Learned
46:56 Engaging with Regulators Effectively
54:29 Wrap Up

May 21, 2025
May 21, 2025
59 min
In this episode of 'Under the Microscope,' host Jenny Germano dives into the complexities of licensing and launching cannabis cultivation facilities in emerging markets. Joined by industry veterans Stuart Ware and Matt Best from Joywave Consulting, share their extensive backgrounds in the cannabis industry and offer an integral approach into common licensing challenges, facility planning, compliance, budgeting, and the latest improvements in cultivation technology. Core topics include the obtaining licenses across different states, effective strategies for planning and designing cultivation facilities, and the critical components of compliance, scalability, and budgeting. The conversation also highlights the significant advancements in cultivation equipment, the importance of a robust market strategy, and the top mistakes new operators often make. This detailed and perceptive episode is jam packed with valuable guidance for anyone looking to enter into the emerging cannabis market.
🌱 Our Guests: www.joywaveconsulting.com (Matt Best & Stuart Ware)
👉 Check out my website: ICS Consulting
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Tune in every Wednesday for a new episode. 📆
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Time Stamps
00:00 Welcome and Introduction00:41 Guest Introductions and Backgrounds03:31 Licensing for Cannabis Cultivation Operations08:10 Types of Cultivation Licenses15:01 Planning and Designing Cultivation Facilities17:07 Balancing Compliance and Budget Considerations20:27 Having a Phased Approach to Cultivation26:32 Financing Variables for Cannabis Cultivation30:34 Understanding the Costs of Operating Cultivation Facilities32:34 Indoor vs. Outdoor Cultivation: Key Differences34:26 Navigating Construction and Compliance38:06 Advancements in Cultivation Equipment46:09 The Importance of Marketing Strategy51:27 Top Mistakes in the Cannabis Industry56:35 Final Thoughts & Wrap Up
#cannabisdispensary #cannabisoperations #cannabisindustry #cannabistalk101 #cannabiseducation #cannabis #cannabiscompliance #openacannabisbusiness #cannabisoperators #cannabisdaily #marijuananews #cannabisbusiness #podcast #cannabispodcast #cannabiscultivation #cultivation #cannabiseducation #cannabisgrowers

May 14, 2025
May 14, 2025
47 min
Join host Jenny Germano on 'Under the Microscope' as she delves into the intricacies of building a successful team in the regulated cannabis market. Drawing from her extensive experience since 2009 in vertically integrated cannabis operations and a decade of consulting, Jenny discusses key factors behind the success and failures of cannabis businesses. Learn why effective business planning, cash flow management, market experience, leadership, operational management, adaptability, compliance, and marketing are crucial. Plus, discover invaluable steps and insights for assembling and managing a team that can navigate the dynamic landscape of the cannabis industry.
👉Check out my website: ICS Consulting
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Time Stamps
00:00 Introduction and Host Background
01:29 Diving into the Topic: Building a Team
02:54 Challenges in the Cannabis Industry
09:06 Importance of Compliance and Adaptability
13:59 Marketing and Branding Strategies
19:21 Hiring the Right Talent
24:02 Roles and Responsibilities in Cannabis Operations
29:48 Steps to Building a Successful Team
42:05 Final Thoughts and Wrap Up
#cannabisdispensary #cannabisoperations #cannabistalk101 #cannabiseducation #cannabis #cannabiscompliance #openacannabisbusiness #cannabisoperators #cannabisdaily #marijuananews #cannabiscultivation

May 7, 2025
May 7, 2025
48 min
In this episode of Under the Microscope, host Jenny Germano launches the Podcasts Cannabis Operator Series, and fireside chat with Dan Koogler from TS Labs. They discuss Dan's journey from the military to the cannabis industry, detailing his experiences with navigating cannabis operations and ownership. Dan shares insights into building a successful cannabis business in Denver, Colorado. Listen in and discover strategies to confront regulatory hurdles, facility construction challenges, the value of a committed work ethic, and adapting to market demands. The conversation highlights the importance of consumer data, hiring the right team, and maintaining high product quality. Practical advice for new operators includes understanding local regulations, having sufficient capital, and fostering relationships with regulatory bodies. The episode serves as an informative guide for current and aspiring cannabis operators, offering real-world examples and solutions to common industry challenges.
🎙 Our Guest Info: Dan Koogler from TS Labs
👉 Check out my website: ICS Consulting
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#cannabisdispensary #cannabisoperations #cannabistalk101 #cannabiseducation #cannabis #cannabiscompliance #openacannabisbusiness #cannabisoperators #cannabisdaily #marijuananews #cannabiscultivation
Time Stamps
00:00 Introduction and Host Background
00:48 Guest Introduction: Dan Koogler of TS Labs
01:00 Dan's Background and Journey into Cannabis
04:42 Challenges in Getting Operational
12:40 Product Line and Market Adaptation
16:01 Lessons Learned and Advice for New Operators
19:29 Building Relationships with Regulators
22:42 Consumer Feedback and Product Quality
23:37 Challenges in the Colorado Market
24:08 Regulatory Changes in Colorado's Cannabis Industry
25:46 Challenges Faced by Cannabis Businesses
27:59 Financial Struggles and Payment Issues in the Cannabis Market
32:22 Building a Dedicated Team
37:43 Veterans in the Cannabis Industry
40:38 Commitment and Quality in Cannabis Production
42:15 Innovations and Trends in Cannabis Products
45:15 Final Thoughts & Wrap Up

Apr 30, 2025
Apr 30, 2025
45 min
In this episode of 'Under the Microscope', host Jenny Germano, a seasoned cannabis consultant, welcomes Alex Hearding from Red Wolf Risk to discuss the intricacies of insurance in the cannabis industry. With over a decade of experience in cannabis operations and insurance risk management, Alex provides an in-depth look at various insurance types, their importance, and the potential pitfalls operators face. The conversation covers general liability, property insurance, product liability, and more, emphasizing the critical need for understanding and incorporating safeguard endorsements into business operations. The episode aims to demystify the complex insurance landscape and offers practical advice for cannabis business operators on managing risks effectively.
For More information, reach out to the host at: ICS Consulting
Guest Info: Alex Hearing, at Red Wolf Risk
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#cannabisdispensary #cannabisoperations #cannabistalk101 #cannabiseducation #cannabis #cannabiscompliance #openacannabisbusiness #cannabisoperators #cannabisdaily #marijuananews #cannabiscultivation
Time Stamps
00:00 Introduction and Host Background
00:32 Guest Introduction: Alex Herding
01:17 Alex's Journey in the Cannabis Industry
03:45 Challenges in Cannabis Insurance
04:44 Understanding Insurance Basics
07:43 Deep Dive into Types of Insurance for Cannabis Businesses
20:05 What is Risk Management in Cannabis
20:43 Understanding Risk in Business
21:33 The Four Ways to Manage the Risks
22:46 How Insurance Should Work vs. The Reality
24:07 The Importance of Safeguard Endorsements
29:34 Compliance vs. Risk Management
34:05 Roles in the Insurance Industry
39:49 Biggest Losses and Claims in the Cannabis Industry
42:50 Final Thoughts








